Privacy Policy

Last updated: March 17, 2026

1. Information We Collect

1.1 Information You Provide

When using our services, you may provide us with the following information:

• Personal Information: name, email address, phone number, date of birth
• Account Information: username, password, preferences
• Student Information: educational background, grades, exam scores, extracurricular activities, special talents
• Contact Information: mailing address, contact details
• Payment Information: processed through third-party payment processors (we do not store complete credit card information)
• Communication Content: information you provide when communicating with us

1.2 Automatically Collected Information

When you visit our website, we may automatically collect the following information:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: pages visited, links clicked, time spent, access time
• Cookies and Similar Technologies: for details, please see our Cookie Policy
• Location Information: approximate geographic location based on IP address

2. How We Use Your Information

We use the information collected for the following purposes:

2.1 Providing and Improving Services

• Process and fulfil your requests
• Provide educational consulting and application services
• Assess student qualifications and recommend suitable schools
• Improve and optimise our website and services
• Develop new features and services

2.2 Communication and Support

• Respond to your enquiries and requests
• Send service notifications and updates
• Provide customer support
• Send relevant educational information and guides

2.3 Marketing and Promotion

• Send information about services and events that may interest you (you can unsubscribe at any time)
• Personalise content and recommendations
• Conduct market research and analysis

2.4 Legal and Security

• Comply with legal obligations and regulatory requirements
• Protect our rights, privacy, security, or property
• Detect and prevent fraud, abuse, or illegal activities
• Enforce our Terms of Service

3. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

3.1 Service Providers

We may share information with third-party service providers who assist us in providing services, including:

• Website hosting and maintenance providers
• Payment processors
• Email and communication service providers
• Data analytics providers
• Customer support tool providers

3.2 Educational Institutions

With your authorisation, we will share necessary application information with the UK private schools you are applying to.

3.3 Legal Requirements

We may disclose information in the following circumstances:

• To comply with laws, regulations, legal processes, or government requests
• To enforce our Terms of Service and policies
• To protect our or others' rights, property, or safety
• To investigate potential violations

3.4 Business Transfers

If we undergo a merger, acquisition, or asset sale, your information may be transferred as part of the transaction. We will notify you before any such transfer.

4. Data Security

We implement reasonable technical and organisational measures to protect your personal information from unauthorised access, use, disclosure, alteration, or destruction. These measures include:

• Using SSL/TLS encryption for sensitive data transmission
• Regular security assessments and updates
• Limiting employee access to personal information
• Requiring third-party service providers to comply with data protection standards

However, please note that no method of internet transmission or electronic storage is 100% secure. For details, please see ourSecurity。

5. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required or permitted by law. Retention periods depend on the nature and purpose of the information.

• Account Information: during the active period and for a reasonable period thereafter
• Transaction Records: retained according to tax and accounting requirements
• Communication Records: retained according to business needs and legal requirements
• Marketing Information: until you unsubscribe or request deletion

6. Your Rights

Under applicable data protection laws, you may have the following rights:

6.1 Right of Access

You have the right to request a copy of the personal information we hold about you.

6.2 Right to Rectification

You have the right to request that we correct inaccurate or incomplete personal information.

6.3 Right to Erasure

In certain circumstances, you have the right to request that we delete your personal information ("right to be forgotten").

6.4 Right to Restrict Processing

You have the right to request that we restrict the processing of your personal information.

6.5 Right to Data Portability

You have the right to receive your personal information in a structured, commonly used, and machine-readable format, and to transmit this information to another data controller.

6.6 Right to Object

You have the right to object to our processing of your personal information, particularly for direct marketing purposes.

6.7 Right to Withdraw Consent

If we process personal information based on your consent, you have the right to withdraw consent at any time.

To exercise these rights, please contact us using the contact details below. We will respond to your request within the legally required timeframe.

7. International Data Transfers

Your information may be transferred to and stored on servers outside your country/region. We will take appropriate measures to ensure your personal information is adequately protected during transfer and storage, in compliance with applicable data protection laws.

8. Children's Privacy

Our services are primarily directed at parents and guardians. While we collect student information to provide educational consulting services, we do not knowingly collect personal information directly from children under 16 without parental or guardian consent. If you believe we may have collected a child's information without proper authorisation, please contact us immediately.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these third-party websites. We recommend that you read their privacy policies when visiting these websites.

10. Changes to Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on this page and update the "Last Updated" date. For significant changes, we may notify you via email or website notification. We recommend that you regularly review this Privacy Policy to stay informed.

11. Contact Us

If you have any questions, concerns, or requests about this Privacy Policy, or wish to exercise your rights, please contact us using the following methods:

We will respond to your request within 30 days of receipt.

12. Right to Complain

If you are dissatisfied with how we handle your personal information, you have the right to lodge a complaint with the relevant data protection supervisory authority:

• United Kingdom: Information Commissioner's Office (ICO)
• European Union: the data protection authority in your country
• China: relevant cybersecurity and information management authorities